The Benchmark brand was created by Seagram’s in the late 1960s to be a luxury or premium-level bourbon.
The original Benchmark was made at Lawrenceburg, Kentucky at the Four Roses Distillery.
The brand name was purchased by the Sazerac Company in 1989 from Seagram’s. It is still owned by Sazerac Brands of New Orleans which also now owns the Buffalo Trace distillery in Frankfort, where Benchmark is now made.